Due to automation, the WMS systems makes customer outreach more personalized, quick and relevant. Also handling customer questions related to products, status of order placed, queries, handling chats becomes easy and response is quicker and appropriate and need based. Using the WMS, customers are able to view products and their availability in real-time, and they are able to place orders based on availability of products. In case of unavailability of products, the WMS offers to scope of customers reaching manufacturers directly, and place relevant order of products that they need.
WMS allows the warehouse management to provide expectational services and response to their customers. Customers are now able to track shipments using the WMS application and are able to view the stage of transit that is regularly updated on an ongoing basis. Having all data stored in one system enables the warehouse to serve better leading to a better performance and acceptance in the marketplace.